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Sales and Marketing Checklists: For Profit-Driven Home Builders, 2nd Edition
Sales and Marketing Checklists: For Profit-Driven Home Builders, 2nd Edition
The expanded second edition of this popular book covers the major steps involved in successful new home sales.
List Price
$19.95
Website Price
$17.96
Author:
Jan Mitchell
Format:
Softcover
Copyright:
2003
Pages:
130
Qty:
Description
Get your sales and marketing programs to sell more homes! Learn the ins and outs of the comprehensive contract, the move-in, warranty service, referrals, and a great close.
Get the best results from your sales and marketing program by learning how to:
Create a marketing plan
Budget for marketing
Conduct local marketing research
Manage salespeople
Manage prospects
Run a public relations campaign
Conduct promotional events
This second edition includes a new chapter on utilizing technology in your marketing and a more extensive chapter on multicultural sales.
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Sales and Marketing Checklists: For Profit-Driven Home Builders, 2nd Edition
$17.96
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