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  Home > Construction Books > Customer Service, Sales and Marketing >

  Sales and Marketing Checklists: For Profit-Driven Home Builders, 2nd Edition
  Sales and Marketing Checklists: For Profit-Driven Home Builders, 2nd Edition
Sales and Marketing Checklists: For Profit-Driven Home Builders, 2nd Edition

 
The expanded second edition of this popular book covers the major steps involved in successful new home sales.

List Price $19.95
Website Price $17.96

Author: Jan Mitchell
Format: Softcover
Copyright: 2003
Pages: 130
Qty:

Description
 
Get your sales and marketing programs to sell more homes! Learn the ins and outs of the comprehensive contract, the move-in, warranty service, referrals, and a great close.

Get the best results from your sales and marketing program by learning how to:

  • Create a marketing plan
  • Budget for marketing
  • Conduct local marketing research
  • Manage salespeople
  • Manage prospects
  • Run a public relations campaign
  • Conduct promotional events
This second edition includes a new chapter on utilizing technology in your marketing and a more extensive chapter on multicultural sales.
 

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Sales and Marketing Checklists: For Profit-Driven Home Builders, 2nd Edition $17.96
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