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Manage Commercial Real Estate Developments More Efficiently, Effectively, and Profitably.
Presented against a background of the colorful history of real estate and the economic foundations of the built environment, this authoritative guide takes you step-by-step through every stage of the real estate development process.
Written by veteran real estate professional John McMahan and packed with the latest data and detailed illustrations, Professional Property Development offers in-depth coverage of all the key management tools essential to any successful real estate project. You'll find up-to-date, insightful discussions of:
- The underlying reasons for the global explosion in real estate values.
- The property entitlement process.
- Analyzing market demand for residential, retail, office, industrial, transient commercial, and multi-use projects.
- The fundamentals of both debt and equity financing.
- Traditional and modern methods of measuring equity investment returns.
- Designing and constructing a project that is market responsive and yet economically feasible.
- Marketing and merchandising the project to attract potential buyers or tenants in both hot and slow markets.
- Results-oriented property management.
Professional Property Development equips you with an effective road map for successful property development and investment. Filled with detailed diagrams, graphs, blueprints, and photos, this authoritative guide explains in depth the six fundamental stages that are critical to any development project: marketing, finance, planning and design, construction, merchandising, and property management.
Written by John McMahan, one of today's leading real estate experts, Professional Property Development takes you step-by-step through each of these six stages, showing how the process interrelates and contributes to the project as a whole.
This wealth-building guide covers all major property types - residential, retail, office, industrial, transient commercial, and multi-use projects - located in urban, suburban, small town, new town, and resort settings.
Complete with new data and the latest demographics, Professional Property Development delivers expert information on suck key subjects as:
- The changing ground rules of professional property development.
- The restructuring of the real estate development industry.
- The economics of real estate at the global, national, local, and individual parcel levels.
- Proven methods of mortgage financing.
- The principles of profitable equity investment.
- Real estate risk and return.
- The planning, design, and construction of a project.
- Marketing strategies for real estate developments.
Professional Property Development also contains an informative account of the property appraisal process, plus an extensive glossary of terms used in the real estate business.
Professional Property Development is the only book on the market that addresses all of the fundamentals of successful property development-marketing, financing, planning, designing, construction, merchandising, and property management. Whether you're a developer, builder, planner, architect, investor, or other member of the development team, Professional Property Development covers a wide range of subjects valuable for your profession, from the history of real estate development to the latest demographic information.
- Covers timely topics such as security and disaster planning, immigration, globalization, and the impact of technology.
- An excellent introduction to the entire field of property development.
About the Author
John McMahan is a veteran real estate professional with experience as an investment advisor, REIT chairman and board member, consultant, expert witness, and personal investor. He has taught real estate at the Stanford Graduate School of Business and the Haas School of Business at the University of California, Berkeley. Additionally, Mr. McMahan has been recognized by Harvard University for his lifetime achievement in real estate education.
Table of Contents
Acknowledgments. Chapter Reviewers. Introduction. Part 1: Historical Perspective. Chapter 1: The Inalienable Right. Chapter 2: The Changing Ground Rules for Property Ownership. Chapter 3: The Restructuring of the Industry. Part 2: The Economics of Real Estate. Chapter 4: The Economics of Real Estate at the Global Level. Chapter 5: The Economics of Real Estate at the National Level. Chapter 6: The Economics of Real Estate at the Local Level. Chapter 7: The Economics of the Individual Parcel. Part 3: Analyzing Market Demand. Chapter 8: Residential. Chapter 9: Retail. Chapter 10: Office. Chapter 11: Industrial. Chapter 12: Transient Commercial. Chapter 13: Multiuse Projects. Part 4: Financing The Project. Chapter 14: Mortgage Financing. Chapter 15: Equity Investment. Chapter 16: Measuring Real Estate Returns. Part 5: Building and Operating The Project. Chapter 17: Planning and Designing. Chapter 18: Construction. Chapter 19: Marketing. Chapter 20: Property Management. Appendix: The Appraisal Process. Glossary. Index. |
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