View CartMy Account/Order StatusHelp/Policies
Building Codes International Codes National Electrical Code IAPMO Uniform Codes Uniform Building Code State Codes Construction Books
Architecture Books Calculators Estimating Electrical Books HVAC Books Plumbing Books Concrete/Masonry Spanish Books Engineering Books
Home Terms and Conditions FAQs Contact Us Store Map Log In View Cart Check Out
Construction and Code News
California Building Standards Commission Completes Adoptions for New Code
Mississippi Adopts International Building and Residential Codes
ICC and IAPMO End Discussions on Joint Codes
California First to Adopt 2006 Uniform Plumbing and Mechanical Codes
FEMA Provides Flood Recovery Guidance to Coastal Parishes of Louisiana to Support Rebuilding Efforts

Construction Industry News


Construction Forum


Hurricane Structural Preparedness
Hurricane Straps
Hurricane Shutters
Tips for Building in Areas Prone to Wildfires
Is Your Backyard Party Friendly?
Facts about Fire Prevention Codes and Christmas Trees
Archived News Releases

Code Quiz






  Home > Construction Books > Customer Service, Sales and Marketing >

  Marketing and Selling to Generation X: A Unique Generation of Home Buyers
  Marketing and Selling to Generation X: A Unique Generation of Home Buyers
Marketing and Selling to Generation X: A Unique Generation of Home Buyers

 
This unique book teaches sales and marketing professionals how to better understand Gen-Xers and earn their trust.

Website Price $10.95

Author: Ashley Christofferson-Cunningham, David Cathey
Format: Softcover
Copyright: 2002
Pages: 77
Qty:

Description
 
Get the inside scoop on what motivates GenX home buyers. Two GenXers share their insight into this new market niche. They show builders, sales and marketing directors, and sales associates how to use GenX hot buttons to attract them to and sell new homes.

Marketing and Selling to Generation X:

  • Defines and describes this generation
  • Examines the three age groups within Generation X
  • Provides statistics about their finances
  • Discusses the architecture and design ideas they want, the embedded technology they need, and their current trends in furnishings and color
  • Describes closings that work for this generation
  • Explores stereotypes and warns against them.
Builders can increase sales by focusing on the different ways this generation views public relations, referrals, customer service, and warranty. Marketing and Selling to Generation X improves sales by serving the needs of this new generation of home buyers.
 

Related Products
Meetings with Clients
Sale Price $23.40
Add
Meetings with Clients: A Self-Study Manual for a Builder's Frontline Personnel
Dear Homeowner: A Book of Customer Service Letters
Website Price $30.36
Add
Dear Homeowner: A Book of Customer Service Letters
Sales and Marketing Checklists
Website Price $17.96
Add
Sales and Marketing Checklists: For Profit-Driven Home Builders, 2nd Edition
Business Letters for the Construction Industry
Website Price $59.95
Add
Business Letters for the Construction Industry: A Guide to Construction Communication
Internet Connections for Marketing Success
Website Price $35.96
Add
Internet Connections for Marketing Success: Make the Internet Work for You


 Share your knowledge of this product with other customers... Be the first to write a review.



Browse for more products in the same category as this item:

Construction Books > Customer Service, Sales and Marketing


Marketing and Selling to Generation X: A Unique Generation of Home Buyers $10.95
Bookmark
1445 N Winchester
Olathe, KS 66061
(800) 642-1288
Fax (913) 393-3204
 Contact Us
 Privacy Policy
 Terms of Use
 
 About Us