Marketing and Selling to Generation X: A Unique Generation of Home Buyers

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Home > Construction Books > Customer Service, Sales and Marketing >

Marketing and Selling to Generation X: A Unique Generation of Home Buyers

This unique book teaches sales and marketing professionals how to better understand Gen-Xers and earn their trust.

Website Price $10.95

Author: Ashley Christofferson-Cunningham, David Cathey
Format: Softcover
Copyright: 2002
Pages: 77

Qty:

Description

Get the inside scoop on what motivates GenX home buyers. Two GenXers share their insight into this new market niche. They show builders, sales and marketing directors, and sales associates how to use GenX hot buttons to attract them to and sell new homes.

Marketing and Selling to Generation X:

Defines and describes this generation
Examines the three age groups within Generation X
Provides statistics about their finances
Discusses the architecture and design ideas they want, the embedded technology they need, and their current trends in furnishings and color
Describes closings that work for this generation
Explores stereotypes and warns against them.

Builders can increase sales by focusing on the different ways this generation views public relations, referrals, customer service, and warranty. Marketing and Selling to Generation X improves sales by serving the needs of this new generation of home buyers.