| Integrate the latest online technology into your marketing strategy and use the Internet to increase sales and customer satisfaction.
The authors, Gene and Katie Hamilton draw on their unique Internet marketing expertise and industry experience to show readers how to develop an online marketing budget, create an e-mail marketing plan, and build a website based on time and dollars available.
Learn how to use the Internet to:
- Establish a brand
- Do market research
- Develop an e-mail newsletter
- Promote your website, and more.
Internet Connections explains the technical aspects of getting a web site up and running, maintaining the site, and choosing software applications and tools that can help. Even those who are not Internet savvy can benefit from the wealth of experience the authors bring to this exciting topic. Whether you're creating your website yourself or hiring a professional, Internet Connections gives you the insight you need to make your website work for you.
The book includes nearly 50 website screen shots, charts and checklists, reference materials and online resources. The accompanying CD provides templates for e-mail documents, news releases, and other marketing documents that you can adapt for your own need. |
